Short Sale Certification and Designation Programs: Are They Worth the Money?
Author: admin / Category: Short Sale
Today I conducted another one of my free short sale workshops about mastering at the art of the short sale transaction. This one took place in Chula Vista, California. We had a great group of participants, and included many Realtors® and lenders. Lots of our discussion was centered around the new HAFA short sale program. There were several questions asked about designations for short sales specialists, specifically about all of the different designations and certifications available in the distressed property market.
One designation that I am aware of is the SFR Designation which you can obtain through the National Association of Realtors®. I’m also aware of the Certified Distressed Property Expert designation (CDPE).
Many Realtors® in California have recently received invitations to short sale certification programs of all sorts (which is probably why I got the question at the workshop). Some of those designations are offered by various companies throughout the United States and cost upwards of 0. I was asked whether these designations are valid, why they are important, and what they can do to impact the real estate agent.
Those are great questions. When I receive an invitation to participate in a class or consider a certification or a designation, I always want to know what I am going to get out of it. For example, if I want to learn about short sales and how to work the distressed property market, it is not necessarily important to me whether I will receive the designation. The most important thing for me is to learn about how to work in the distressed market in order to maximize my profit and to help my clients to resolve their real estate-related problems. So do I have to pay 0 to do that? Sometimes I do, sometimes I don’t.
However, there are some certification and designation programs that might have other benefits to me. For example, I know that with the REO market there were many, many certification programs that were available to agents that would get them on special lists so that they could receive the benefit of REO transactions.
I recent blog post entitled Internet Quack or Legitimate Purveyor of Information in which I discussed the importance of carefully considering everything that you read, particularly on the Internet. So, with regard to all of the certifications and designations currently available, I would say that we get so many invitations to participate in designation to programs that cost quite a bit of money, but the most important thing to do is to consider is how each will work with our business plan, and how well the program will help to improve our business in the future. It’s important to consider who endorses the program, the certification, or the designation. Does the invitation come from an Internet quack or a legitimate purveyor of information? So if you receive an invitation to a short sales certification in the near future (or any other certification program), I would certainly look into how it’s going to benefit your business and your clients before you drop three Franklins into the hat.
(Sidebar: I wrote this blog post using the voice recognition iPhone app that I read about in Todd Clark’s post. It was my first time trying out the software. If you have an iPhone and like to blog, you should check it out!)

Broker, Realtor®
DRE #01324959
Broadpoint Properties, Inc
San Diego County Short Sale Specialists
Short Sale Expeditor®
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