I have a chicken or egg question for you.
Which comes first, your post or the title?
- Do you tend to write posts and then try to come up with a catchy title that will attract readers?
- Or do you develop a title, or perhaps just have one pop into your head, and then develop a post around the title?
We all know a title is important – for SEO purposes, and for grabbing readers’ attention – and sometimes it’s easy to create one that works well. Other times, it may not be so simple, perhaps because of the topic or possibly due to lack of creative juices.
And obviously some posts, like market reports, don’t really need a creative title but one which lets readers know what the post is about, and which also has the right keywords that the search engines will easily find.
I would say that for me the majority of my posts come first. But I have had some which evolved from what I thought was a clever title, for which no post yet existed. Sometimes the title is better than the post. And sometimes the opposite is true.
I would argue that it really doesn’t matter, and that it depends on your personal style, and wit.
Whaddya think?
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